Kia sales improved 9 percent last month according to the company’s official sales release. With sales rising to 24.052, the Korean second largest automaker recorded its best February sales ever.
Sales last month were led by new Sorento and Soul crossovers. The US-produced Sorento posted sales of 8.207 units, which represnets an 11 percent increase over January 2010. During the first two months of fiscal year, Kia already sold 15.605 units of new Sorento in the US market.
Monthly sales numbers show us that the 2011 Kia Sorento is one of the hottest crossover vehicles on the market at the moment. In February, the model outsold Toyota RAV-4 to become the second best-selling vehicle in the segment. It topped the Chevrolet Equinox with 8.061 units sold and came very close to the segment-leader, the Ford Edge, with 8.694 units sold.
“In addition to being our best-selling vehicle for the second month in a row, the all-new Sorento also is bringing new, more affluent customers into our showrooms and indicates the growing interest in the Kia brand,” said B.M. Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia.
“Having recently celebrated the grand opening of Kia’s first U.S.-based manufacturing plant in West Point, Georgia, Sorento’’s strong performance validates the investments Kia has made in the U.S. market as more and more consumers are recognizing our commitment to quality, design, safety and technology.”
February also marks exactly one year since Kia Motors America put its funky Soul crossover on the market. Its sales have leaped from just 34 units in February last year to impressive 3.600 units sold in February 2010.
Other Kia cars that also performed well last month were Forte compact sedan (and two-door Koup) and soon-to-be-replaced Kia Optima sedan with 4.300 and 2.471 units sold, respectively. Kia also sold 1.949 units of Rio and 1.088 units of Sportage SUV. Other models such as Borrego, Sedona and Rondo achieved monthly sales below 1.000 units.
Kia February sales table:

















