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Kia Venga MPV Wins Prestigious Red Dot Design Award
The 2010 Kia Venga mini-MPV wins coveted Red Dot Design Award.
Officially launched earlier this year as one of Kia’s newest vehicles, the Kia Venga mini-MPV has already received a couple of awards, the most recent one of which is the coveted Red Dot design award.
The Red Dot award is known worldwide to truly represent outstanding design quality. This complements the earlier award, the iF product design award, already given to the Venga.
A group of top-class judges selected the Venga to win the “product design” category for Red Dot. What was notable in the design of this Kia MPV is its departure from the conventional mini-van profile.
The all-new Venga mini-MPV brings a refreshingly new style to a market segment that has long been dominated by function-oriented car designs.
The design team of Kia Motors can not be any happier. The company’s Chief Design Officer, Peter Schreyer, said, “Our design teams can be truly proud of this additional Red Dot award. It underscores the success of our design strategy.
B-segment MPVs have traditionally been a class of vehicle purchased for practical reasons. The Kia Venga is set to change that. Its balanced architecture, spacious interior and dynamic silhouette demonstrate that style and utility make a perfect match. The Kia Venga is a car people will want to be seen in.”
Kia and its design team are on a two-year roll. Last year, the Kia Soul received an “honourable mention” in the 2009 Red Dot awards. The Kia Soul was the first-ever Korean car to be recognized and honored with a prestigious international design award.
The red dot award is part of a major worldwide design contest that is being conducted by the Design Centre of North Rhine-Westphalia in Essen, Germany, led by Professor Dr. Peter Zec. The red dot is recognized as the world’s largest annual design competition since 1955. It turned international in 1991.
This year, participating car manufacturers from 57 countries submitted a total of 4,252 product entries to compete for the prestigious red dot award. Judges were international personalities who were highly respected as design experts.
These expert judges evaluated and tested each product, using a ranking system that scrutinized an entry’s level of innovation, functionality, ergonomics, durability, ecological compatibility, and intuitive handling. The red dot award also recognized the top entries for the “communication design” and “design concept” categories.
Kia Venga, a five-door MPV, was designed specifically for the European market. It is 4.07 metres long and has a highly flexible boot that holds up to 1,341 litres. It has twin floor levels and sliding rear seats.
This stylish, compact MPV was produced in Europe and is available with a selection of four engines, specifically two petrol engines and two diesel, with 90 to 128 ps.
The Venga 1.4 CRDi is considered as the “greenest model” because it comes with an ISG start/stop system, a carbon emission level of 117 grams per kilometre and amazing fuel consumption of only 4.5 litres per 100 kilometres. All Kia cars that are produced and mainly marketed in Europe, as the Kia Venga, offer a 7-year or 150,000-kilometre warranty.
I want the Venga to come to North America. Since the Rondo is not going to be renewed, The Venga could be a new non-SUV replacement for the Rondo.
Would make a better Rio replacement.
I’d like to see Kia make some improvements to the interior of new Venga. Recent comparison test between Kia Venga and just recently launched Opel Meriva revealed that Kia still needs to make a huge step forward in building more appealing and quality interiors.
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The reviewers of a comparison test pointed out that Meriva features high quality interior materials, while those found inside Venga feel pretty cheap (lots of hard plastic). Also, the interior of Meriva mini-MPV looks more modern and has almost luxury feel, while Venga’s interior’s not that appealing.
However, reviewers did not complain about Venga’s exterior design, which looks really good!
Yes I agree Himi. I remember WhatCar? mentioning some hard plastics used in Kia’s new Sorento also – which spoilt the neat and tidy design.
It seems that Kia’s interior DESIGN is improving as well as the BUILD QUALITY but the QUALITY OF MATERIALS used is still below par in some cases :\ which is a REAL shame, because Vauxhall’s new Meriva is pretty stunning (inside and out), making the competent Venga look rather plain in comparison. Citroen’s C3 Picasso is another fine example of a great-working (and looking) supermini-mpv
I PRAY that with the new Rio, Kia goes FULL OUT to make sure that EVERY detail of the car is PERFECTED – including the materials used for the interior (as that was a fault highlighted in the critically acclaimed Hyundai i20)
The Venga DEFINITELY needs to come to America. Definitely could give the Mazda 2 a run for it’s money– & THE FIT! The soul is too funky for the fit and is more element, xb, etc.-ish. This would be more Fit, 2, Fiesta, etc.-ish… I dunno how a sedan based off this design might be but i know the hatch is great.
there is already an article on autoguide about the 2011 rio. they have there a single teaser photo of the new rio i guess.
@aesop:
nope the pic there is the current Rio.
but they have an article there about the new 2011 rio….
I Wish The Venga Diesel 1.4 CRDi Will be Launch in Indonesia ,I Bet Venga unbeatable Mini Diesel MPV at market. Espesially in Fuel Consumption, just 4,5 Litre for 100.km. It Amazing..!! So Easy to Assemble at KIA-Factory in Indonesia.
“VENGA” Diesel 1.6 CRDi, would be better for INDONESIA market.! !