Hyundai, Kia At The 2015 Shanghai Auto Show

The 2015 Shanghai Motor Show is taking place this week, and all the major South Korean automakers are there to show off their latest vehicles and powertrain technologies.

The goal of all is to gain a strong foothold in the world’s largest automobile market.

Hyundai and Kia are among the automakers putting their latest products on display, with the show running from April 23 to April 29.

Many of their products on display have been made with local consumers very much in mind.

Hyundai Tucson Concept

Hyundai have no less than 24 vehicles on display, including the Equus and Genesis luxury sedans, Santa Fe SUV and ix25, ix35 crossover vehicles.

Before the motor show got underway, Hyundai also took time to unveil the all-new Tucson CUV concept which they have tweaked to appeal the Chinese market.

The front grille has a mesh-type appearance, while a wide rear design shows off a more refined sense of style.

The side mirrors were created using high-quality aluminum, while the lights in front and back have a definite futuristic look.

Hyundai used the unveiling to announce that the Tucson will come available with two engine choices: the 2.0-liter GDI engine and a 1.6-liter GDI engine.

They also made it known that they will be highlighting the advanced safety and convenience features when marketing this cool-looking crossover vehicle.

New Kia K5, KX3, K9 Models

Kia, the 2^nd largest automaker in Korea after affiliate Hyundai, have 27 vehicles on display, including the new versions of the K5 and the K9 sedans.

The new K5 was first shown off at the Seoul Motor Show earlier this month.

Slated to go on sale in China during the second half of this year, the all-new K5 sedan will receive some minor styling changes (to make it more appealing to Chinese consumers).

Kia KX3

Also put on display in Shanghai is the KX3 mini SUV, a China-exclusive Kia SUV.

The all-new Kia KX3 is offered with a naturally-aspirated 1.6-liter 4-cylinder engine generating 123 horsepower and 111 lb-ft. of torque.

A way more potent turbo version is also available.

The KX3 turbo features a 1,6L T-GDI engine producing 200 horsepower and 195 lb-ft.! The engine mated to Kia’s new seven-speed dual-clutch transmission.

Ssangyong Tivoli SUV

Meanwhile, Ssanyong Motor is using the Auto Shanghai 2015 to show off their SUV models that they have become known for.

The company has already had some success in the Chinese market, which they hope to continue when they release the Tivoli compact SUV in China this June.

The Tivoli was launched in South Korea in the early part of the year, and has had some real success among younger female consumers, thanks to its stylish design and affordable price.

The SUV will join the other SUV’s that Ssanyong currently offer in China: the Korando C, Rexton W and Actyon.

Their goal is to move 20,000 units in China this year, including 5,000 units of the Tivoli. That would represent a 20% increase over what they sold last year.