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Hyundai-Kia outsells Toyota in Europe and China
European Automobile Manufacturers’ Association reported recently that Kia, together with its parent Hyundai Motor Company, outsold Toyota in Europe in the first half of the year. In addition to that, Hyundai-Kia Automotive Group also beat its main Japanese rival in the fast growing China market!
According to the report, Hyundai-Kia Automotive Group was the best-selling Asian automaker in Europe during the first six months of the fiscal year. The South Korean auto giant sold nearly 3,000 automobiles more than Toyota, which saw its sales plummeting 11 percent, compared to a year ago. Speaking of decreasing Toyota sales, sales of other Japanese carmakers, such as Honda and Suzuki, also fell sharply. Their sales plunged by 21 and 20 percent, respectively.
During the first six months, Kia Motors sold 138,357 vehicles, while Hyundai Motor Company sold 191,338 vehicles in the European market. According to European Automobile Manufacturers’ Association, the combined total of 329,695 units is 2,904 more than Toyota’s sales of 326,791.
Both South Korean carmakers also managed to increase their market shares. Hyundai’s market share rose 0,3 percent to 2,6 percent, while Kia’s market share soared 0,2 percent to 1,8 percent.
Hyundai-Kia sales in China
As mentioned above, Hyundai-Kia Automotive Group -HKAG also beat Toyota in China. During the first six months of 2010, HKAG sold a total of 489,500 vehicles in China, where sales have grown 39 percent compared to a year ago! In June alone, combined sales of Hyundai-Kia cars soared 16.2 percent year on year to 79.086 units.
Combined sales of Hyundai and Kia vehicles in China are expected to top 1 million units this year. To achieve the 1 million sales, both automakers plan to introduce several new models to Chinese consumers. According to some automobile media reports, Kia is going to introduce a modified Cerato model, slightly updated Forte sedan and new Sportage crossover by the year’s end in China, while Hyundai is all set to roll-out new Sonata sedan and Accent sub-compact sedan.
Who was number one? VW?
BooYeah
This is excellent news! I look forward to the day when HKAG outsells Toyota in the US. To do that, though, we will need to see sales of the Sportage and Optima to hit 12k apiece.
12k, that won’t even get close to Camry and Rav4. I don’t want Kia to outsell Toyota here in US. Quality suffers when you gun to be number one. Just look at GM in the past and now Toyota. Let Kia sell enough quality cars and cuvs to shut the haters up.
I was leaving room for factoring in the Tucson and Sonata. 12k and the Sonata’s 17k is 29k – which surpasses Camry
Scott Says: July 25th, 2010 at 1:49 am
“I don’t want Kia to outsell Toyota here in US. Quality suffers when you gun to be number one.”
>> 100% Agree. Kia and Hyundai should not be a Number 1, if they want keep good position longer. And, no.1 position is everybody’s target. No. 2 is also risky. Keep No.3 or No.4 are enough.
no.1 is everybody’s target. everybody watching no.1 by microscope, haters look for a fault of no.1.
With Toyota it’s not hate-they’re like an annoying mosquito, only their imploding in to themselves, and they have been with all their insane cost-cutting that’s been going on for about 10 years now. They’re going down and it’s such a pleasant thing. I saw that my ’99 Kia Sephia had a more aggressive 4 banger and drivetrain way back in May of ’99. Kia’s advertisment inside the showroom clearly targeted Hon-Duh and Thai-o-ta. They mentioned the Civic and Corolla right in the sign. They highlighted the build quality and drivetrain and longevity of the Sephia would outlast those two. Kia has had those two in their sights for years upon years and I look forward to their overtaking them. Nissan is really on the rise but their designers are kind of smoking some strong crack. Not enough of Schreyer’s design intelligence to boost them over Kia. Hyundai’s like the annoying big brother who is constantly heckling Kia from the expensive seats behind home plate. They are bigger and have more money. But Kia always has been the superior automotive designer in South Korea. Numero Uno, ladies and gentlemen.
I like the next gen Optima, I own a 2004 Optima. I hope the Optima breaks the 10,000 mark first. Would be nice to see that soon. Go Kia! Give all the Japanese brands something to strive for…
Great: I switched my Toyota Rav4 for a Sorento 2011 and my Vitara SZ for a Cerato Forte, i think that this is one of my best things that i´ve done in the last years.
Don´t worry about quality, koreans have learned from Japanese an American errors, and don´t forget that Kia’s advisers and disegners are German and American.
cheers for # 1
Ernesto
Congratulations on your new purchases. I have no doubt that you will have a worry-free relationship with your Kias.
Congrats, also, on your Kia Motors purchases. You done well. Very well.