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Kia Announces October 2013 Sales
Kia Motors America today reported October 2013 U.S. total sales of 39,754 units!
The latest sales figures show that the Optima mid-size sedan lead the carmaker’s sales last month with 11,492 units sold.
October results are also excellent for the Soul as Kia’s small crossover vehicle increased its sales from 7,988 units to 8,240 units.
The Sorento SUV, which has been refreshed for the 2014 model year, ended the month with the sales of 8,142 units.
Official press release from Kia Motors America:
Kia Motors America (KMA) today reported October sales of 39,754 units as the brand’s introduction of seven all-new or significantly redesigned vehicles this calendar year continued with the arrival of the all-new, second-generation Soul urban passenger vehicle and the 2014 model year Optima midsize sedan.
Looking ahead, all-new 2014 Forte5 and Forte Koup models will begin arriving in showrooms later this month, and the Los Angeles Auto Show will provide the backdrop for the unveiling of the all-new 2015 K900 – a rear-wheel-drive flagship sedan that will take value to new levels of sophistication.
Kia Sales By Model – October 2013
why is new forte and sorrento sale crap? cna’t even break 10k? forte needs be sold at least 20k a month. look at ugly elantra. under featured, and under powered. yet pricy. why dont they buy more forte?? forte and soul need to be made in usa along with optima and sorento. rio and sportage need to be advertised more. it breaks my heart that these better looking/featured cars are not all over the road. i own 2011 orange sportage sx and i never see one . cadenza is holding steady over 1000 sales a month. very nice. better than azera
Not sure why, but Forte sales just can’t pick up… The Soul is doing ok and should do even better when Kia dealers get more units to their lots.
ok Kia and Hyundai sell less but what they do?
They drop the price too much and THIS will affect down the resell Value too.
This is not good! If they want a good car image who keep is value by years please Mr. Kia and Mr Hyundai don’t do that!
i dont think h/kia are dropping prices. it’s been going up ever since. even if it starts low add a ‘popular’ pkg or or two and it’s $8k more. i’m not talking about prices here.
yes forte5 and koup are designed in korea, not sure why but it totally lost the look of forte. the grill is horrendous compred to forte and ceed. they should brought proceed and ceed gt to usa and call that forte koup and 5. i love ceed but forte not so much. i dont understand this. too aggressive for usa? i dont think so. we need more euro flare cars. look at vw. and it’ll sell like crazy. and why do they not advertise even if new. its waste of effort. new car but cna’t sell. what a waste. the best design by far is 2011-2013 optima and sportsage and rio. the new cadenza/quoris look is not all that appealing. sportage has the best style and design language. again forte, sportage these are low seller and kia doesnt’ even try to sell.
consistent marketing. influential concepts, teams, or people can move products. Sponsoring the best football team like the patriots or Cowboys is a good start. The NBA is not where you want to sponsor sports. LeBron James is definitely now has a platform to sell items. Hence Samsung now sponsored LeBron James.
Sponsorship is very important. But the right sponsorship like Soccer teams like Real Madrid, Barcelona, Manchester United. Grand Master now pays 80 MIL per year to sponsor Manchester United. Samsung pays around 20 MIL to SPonsor CHelsea FC.
Differention, name association, relevance and identity is what sells products. Where Toyota and the AMerican brands have tremendous loyolty despite how bad or good their cars truly are.
The Name Kia must Mean something.the Symbol Must mean something to the average individual. Miley Cyrus, Bieber, influential media people, must be able to convince that owning a Kia is actually cool.
I’ve beat this horse already one hundred times with Kia-world. But the employees don’t want to listen, and don’t really care to win. Look at why Lee Jay Young can win. His education was in business. He got his PHD at Harvard a premier school for BUsiness. MR. Young clearly knows that products are now about perception and marketing more than actual product value.
Akio Toyoda was also taught the same lessons at Harvard did Lee Jay Young, the son of Lee Kun Hee of Samsung. Toyoda doesn’t win because their cars are better. it’s because their perception is rock solid strong build over 40 years of CON-sumer trust. Kia needs to invest in marketing, and psychological indoctrination techniques to sell products. It needs to be aggressive.
There is a point where massive repetition can influence a non-chalant person to buy a specific car. There are people that need to be comfortable with the name of the Car. The dealerships have to be friendly and AMERICAN. The LOGO needs to mean Something.