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Kia August U.S. Sales Lead By Optima, Soul And Sorento SUV
Kia posts record August sales as each of the top 3 best-selling models (Optima, Sorento and Soul) surpass the 10,000 units sales mark.
Kia Motors America today reported August sales of 52,025 units, an increase of 4% from the 50,028 vehicles sold in August 2012.
August 2013 sales for Kia Motors brand were led by the Optima mid-size sedan which enjoyed a record month with sales totaling 15,199 units.
The US-made Optima sedan posted its 21st straight month as the brand’s best-seller.
But it was not only the refreshed Optima that sold well for the Kia brand in the USA last month, but also other models, including the all-new Forte sedan, Soul and Sorento crossovers.
The out-going Soul managed to attract 10,017 US shoppers, while the just-recently updated Sorento crossover recorded the sales of 10,568 units.
Both of the above-mentioned vehicles achieved nearly identical sales figures as in August 20102, which only confirms that Kia’s production is running at full pace with no room for additional capacity improvements.
New Kia Forte sales have yet to explode. Last month, the 4-door compact sedan recorded the sales of 6,469 units, which was slightly off compared to its August 2012 performance.
The Rio and Sportage SUV sold 3,862 and 3,140 units, respectively, while the soon-to-be-replaced Sedona minivan moved 1,093 units.
Let’s not forget about the 2014 Cadenza premium sedan, which enjoyed a very strong August sales of 1,677 units.
Kia Sales Highlights – August 2013
- – Kia Cadenza sales exceeds the 1,500 unit mark for the second straight month
- – Optima sales surpass the 15,000 units sales mark
- – The carmaker’s year-to-date sales total 378,380 units
Kia Sales Figures – By Model
Let’s find out the meaning of Kia according to this report…
If they keep it up, by the end of the year their YTD numbers will exceed 2012…even after a bad first quarter.
Problem is, that everyone else is doing a lot better in sales. Still down 2% for the year. Time will tell.