Kia Motors launches UEFA Euro Championship microsite

To mark the 100-day countdown to the start of the UEFA European Football Championshi, Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, announced today the rollout of interactive, user-orientated web tools on a new micro-site to help leverage its role as an official global sponsor of this year’s tournament.

Through Kia’s micro-site, football fans will have an opportunity to attend a match featuring their team at this year’s tournament through Kia’s ‘Drive for Glory’ and the ‘Be Kia, Be Together’ competitions.

Furthermore, young fans will have the opportunity to fulfill their dreams as a Kia Official Match Ball Carrier via a variety of events held by participating Kia dealerships.

The Kia ‘Drive to Glory’ road show encourages football fans to design custom body artwork for the Kia cee’d – Kia’s first car designed and built by and for Europeans. 16 winners, one representing each qualified country participating in this year’s tournament, will then take part in a 16-vehicle cee’d convoy from Kia’s recently opened and state-of-the-art production facility in Zilina, Slovakia to Vienna, Austria.

Each winner will also receive a hospitality package from Kia Motors. Special customized vinyl wraps will be used on each cee’d vehicle to represent the winning entrants’ designs. Entrants can enter via the website or at a participating Kia showroom.

The ‘Be Kia, Be Together’ competition will also offer a Kia Motors hospitality package to 16 lucky winners. The competition encourages fans to come up with a creative, inspiring and fun slogan cheering on their favorite team. Winning slogans will be used on giant Kia T-shirts to be displayed at the official EURO 2008™ Fan Zones in Zurich and Vienna.

The Kia micro-site will also feature the latest news, scores and tournament information for this year’s tournament.